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If you were sliding down the side of a mountain to your certain death, would you insist on grabbing hold only when the very best opportunity presented itself?
Hell no! As long as you could make a good grab, one that would at least slow you down and give you better opportunities for better grabs, you’d do it.
I have clients who argue with me about this. If you’re creating a product – a book, a DVD, a membership site – for the first, second or even 3rd time, you don’t need “perfect” or even “great.” You should be happy with “good enough.” (more…)
I’m in my local Barnes & Noble, supposedly working on my next book. During a walk to restore my numb butt, I just ran across a small display of products. They’re not quite toys, but close.
If you’ve heard or seen the word “gamification,” you might understand what I’m trying to wrap my brain around. “Toyification” maybe? I don’t know.
It’s a line of products by Fashion Angels called “It’s My Biz.” They’re a series of intro-to-entrepreneurship kits that introduce the concept of starting and running your own business. I’m really intrigued by the Ultimate Business Guide. (more…)
I’ve been on vacation. That said, I’m a terrible business owner slash sales person in general, because I almost never have business cards or a book with me. It’s true, I brought both of those on my trip, but they were safely packed away with my laptop in my hotel room when I ran into a very nice young gentleman.
We got talking about his family’s business, and how they’ve been running an extension to their business without marketing for several years. They’re planning on trying to “flip the switch” on marketing at the beginning of 2015. (more…)
My wife and I are spending some quality time in the Southwest US. Specifically, Albuquerque New Mexico. A couple days back, we went to the 10th Annual Salsa Fiesta held in Old Town, ABQ.
I’m a wimp. I was only able to make it through two of the three tents filled with contestants and their salsa samples. In one of the tents, one of the contestants was urging the public to vote for them as the winners. The staff at the booth asked, in loud voices: “Please vote for booth #18. Remember, when you vote, please vote for booth 18.” (more…)