Marketing Your Biz

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The elephant in the room

A couple years back, I was approached to ghost write a book.  It didn’t quite work out the way either of us pla...

Expert advice

I was in Okinawa with a karate instructor last year for the Okinawa Karate Invitational Tournament.  Our home (or hon...

The Basics

I find that as we learn more and more about something – a task, a subject, a person – we tend to gloss ov...

Karate-do

Karate-do – the way of empty hand self defense.  I teach and train traditional Okinawan Goju-ryu (hard/soft sty...

Being recognized as an expert

Most entrepreneurs are experts at whatever they’ve chosen to do.  I mean, why choose to be in a business you kn...

Where’s the brand?

I pick 100 people off the street and ask them their impressions of – their thoughts and feelings about, and exp...

TORTHASBITTAP

People decide to get a booth for their business at trade or business shows for several reasons.  They decide it&#8217...

Trippin’

Many of my clients come to me with preconceived notions about who they are and what their customers are looking for. ...

I hate selling

Not only do I hate selling, I can be darned good at it, which makes it worse. And in our culture, the entire sales pr...

Why Action?

There are dozens, likely hundreds, of digital and printed periodicals offering advice to marketing and sales professi...