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Marketing - general
The elephant in the room
A couple years back, I was approached to ghost write a book. It didn’t quite work out the way either of us pla...
January 14, 2011
Sales
Expert advice
I was in Okinawa with a karate instructor last year for the Okinawa Karate Invitational Tournament. Our home (or hon...
January 6, 2011
Marketing - general
The Basics
I find that as we learn more and more about something – a task, a subject, a person – we tend to gloss ov...
December 29, 2010
Personal
Karate-do
Karate-do – the way of empty hand self defense. I teach and train traditional Okinawan Goju-ryu (hard/soft sty...
December 21, 2010
Sales
Being recognized as an expert
Most entrepreneurs are experts at whatever they’ve chosen to do. I mean, why choose to be in a business you kn...
November 16, 2010
Branding
Where’s the brand?
I pick 100 people off the street and ask them their impressions of – their thoughts and feelings about, and exp...
September 25, 2010
Trade Shows
TORTHASBITTAP
People decide to get a booth for their business at trade or business shows for several reasons. They decide it’...
August 18, 2010
Marketing - general
Trippin’
Many of my clients come to me with preconceived notions about who they are and what their customers are looking for. ...
August 2, 2010
Sales
I hate selling
Not only do I hate selling, I can be darned good at it, which makes it worse. And in our culture, the entire sales pr...
July 12, 2010
Marketing - general
Sales
Why Action?
There are dozens, likely hundreds, of digital and printed periodicals offering advice to marketing and sales professi...
June 3, 2010
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