Blog
As I’ve said repeatedly, “It’s called social media for a reason.” How do you gain traction with people on social media? Not by telling them things, but by asking them questions. (more…)
A lot of companies and marketers develop products and services the wrong way. That is, they put together something they want, something they think a market would want, and then go out and try to find folks to pay for said product or service.
As business people, we all want to sell our products and services. If we’re smart, we’re talking with members of our target market. Two of the things we want to do with our target market are: 1) build a relationship and 2) find out what they want to buy. The easiest way to accomplish both is to ask questions, and listen and respond to the answers. And there’s one very important question you should ask before you attempt to sell them anything.