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While this link specifically talks about pricing for photographers, you could substitute almost any profession here.
On one hand, I agree with what they’re saying: Sell the emotional aspects of your service first. If people decide they want the quality and peace of mind you offer, they’ll be more willing to pay a price that’s higher than they expected.
September 18, 2013
Let me be blunt: you need to start raising your prices. However, this pricing must be in context. Pricing, like eve...
August 30, 2013
A $1,200 hair cut? People are lining up for them. Business Week Article
August 26, 2013