Marketing – general

I’ve had a few restaurants as clients.  They’ll tell you that the last thing they are selling is food.  At best, they are selling a dining experience, complete with the fact that you don’t have to shop for the ingredients, prepare the food, cook it, or clean up afterward. If I were hungry and I … Read more

My first real job, after selling fruits & nuts from a kiosk under a mall escalator, was doing inbound sales for a national industrial supply company.  We were known for carrying a wide array of electric motors.  In the employee manual, it stressed that we did not pick out motors for customers.  It was explained … Read more