All businesses – my clients and everyone else – worry about their prices.  Are they too high?  Are customers happy with their pricing structure?  How can I get more money?

One of the problems I run into is quality of service.  By that, I mean that businesses want to maximize their income.  Often, I have clients who ask me, “How low can I drop the quality and still get the same price?”  This is based on the assumption that their customers won’t pay higher prices, which is usually total crap. (more…)